Shein is Back in India! Mukesh Ambani’s Reliance Retail Relaunches China’s Fast Fashion Giant – Prices Start at ₹199, How to Download the App

Shein India’s Grand Comeback Under Reliance Retail

Shein, the global fast-fashion giant, has officially returned to India after a five-year ban, thanks to a strategic partnership with Mukesh Ambani’s Reliance Retail. The Shein India Fast Fashion App has been exclusively launched under this partnership, allowing Indian customers to shop for trendy and affordable fashion once again.

The relaunch, however, was done quietly without an official announcement from Reliance, as reported by Reuters. The app is now available for download on both Android and iOS platforms, with initial deliveries limited to major cities such as New Delhi, Mumbai, and Bengaluru, before expanding nationwide.

Shein’s Journey in India: From Ban to Relaunch

Shein, which was founded in China in 2012, later shifted its headquarters to Singapore. Known for offering trendy, affordable Western wear, Shein became immensely popular among Indian fashion enthusiasts. However, in 2020, the Indian government banned Shein along with several other Chinese apps, including TikTok, due to data security concerns and strained Indo-China relations.

Fast forward to 2024, Shein has found a way to re-enter the Indian market through a licensing agreement with Reliance Retail. This deal ensures that all Shein-branded products in India will be designed and manufactured by local Indian manufacturers, addressing previous concerns regarding foreign control over the brand.

Mukesh Ambani’s Reliance Retail and Shein’s Strategic Partnership

Under this exclusive licensing deal, Shein will not have direct ownership in the Indian market. Instead, Reliance will pay a licensing fee to use the Shein brand name. This means that the fast-fashion giant will operate under Reliance’s existing retail ecosystem.

The Shein India Fast Fashion app follows a unique approach by remaining separate from Reliance’s existing Ajio platform, which already houses major brands like Superdry and GAP. This signals a different retail strategy, giving Shein an independent identity while still benefiting from Reliance’s extensive distribution network.

Why Shein’s Return is a Game-Changer for India’s Fast-Fashion Market

Shein’s comeback under Reliance’s banner is a significant development for both the Indian e-commerce and fashion industry. Here’s why:

• Affordability & Accessibility: Prices start as low as ₹199, making high-fashion affordable for the Indian masses.
• Local Manufacturing Boost: All Shein products in India will be manufactured by Indian factories, giving a push to the Make in India initiative.
• Employment Generation: The partnership is expected to create numerous job opportunities in India’s textile and fashion industry.
• Competition for Myntra & Flipkart: Shein’s return will intensify competition with Myntra, Flipkart, Amazon, and Tata Cliq in the fast-fashion segment.

How to Download the Shein India App?

If you’re excited to shop from Shein India, here’s how you can download the app:

For Android Users:

1. Open the Google Play Store.
2. Search for Shein India – Fast Fashion.
3. Click on Install and wait for the app to download.
4. Open the app, sign up, and start shopping!

For iOS Users (iPhone/iPad):

1. Open the Apple App Store.
2. Search for Shein India – Fast Fashion.
3. Tap on Get to install the app.
4. Once installed, create an account and start browsing the latest fashion trends.

For Web Users:

1. Visit the official Shein India website (soon to be launched).
2. Sign up or log in with your credentials.
3. Browse collections and place your orders easily.

Shein India Pricing – What to Expect?

Shein has always been popular for its affordable yet trendy fashion, and the new Shein India app is no different. The pricing structure is as follows:

• Dresses: Starting from ₹199
• Tops & T-Shirts: ₹250 onwards
• Bottoms & Pants: ₹350 onwards
• Accessories & Footwear: ₹199 onwards

Shein’s Global Expansion & IPO Plans

Apart from its India relaunch, Shein is actively working on its global expansion. The company was planning an IPO in the United States but faced regulatory challenges. Instead, Shein is now aiming to list in London in early 2025.

This IPO move will help Shein raise funds and continue its global dominance in the fast-fashion industry, where it competes with brands like H&M, Zara, and Uniqlo.

Reliance’s Retail Domination Strategy with Shein

Reliance Retail, led by Isha Ambani, has been aggressively expanding its fashion and lifestyle portfolio. With brands like Ajio, Trends, and now Shein, Reliance aims to strengthen its e-commerce dominance against Flipkart, Myntra, and Amazon.

Key Benefits for Reliance:

✅ Wider Fashion Portfolio: Expands Reliance’s footprint in the fast-fashion segment.
✅ Localized Supply Chain: Boosts Indian manufacturers under the ‘Make in India’ initiative.
✅ Enhanced Digital Presence: Gives Reliance an edge in the growing online shopping industry.

Shein is Back with a Bang!

The return of Shein to India under Reliance Retail marks a new chapter for the Indian fashion industry. With competitive pricing, trendy designs, and strong brand loyalty, Shein is set to disrupt the fast-fashion market once again.

💬 Are you excited about Shein’s comeback? Have you downloaded the app yet? Let us know in the comments below!